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The Sustainable Business Spotlight
Sustainable brand owner? Sustainable brand lover? Either way, you’ve come to the right place! Welcome to the ‘Sustainable Business Spotlight’ with Amy Auble.
Amy’s passion for sustainability and desire to market sustainable brands is showcased in each episode. Each week, she will provide you with tangible tips, strategies, and a variety of connections within the sustainable business world.
This podcast is perfect for sustainable business owners and consumers alike! Some episodes will be curated specifically for sustainable business owners; you will learn how to scale your sustainable business using the success and guidance of other owners, hear tips by people who truly understand what you’re experiencing, and understand how to grow your network and market your brand with sustainability at the forefront. Some episodes directed more towards the consumers; understanding what makes a brand or business sustainable, learning about the importance of products made to last, and emphasizing why buying local matters!
Regardless of what audience you are part of, this podcast packs a punch and encourages you to evaluate how sustainability can become a more prominent aspect in your business and in life. Tune in on Tuesdays, where Amy passionately connects strategy and sustainability through solo and guest episodes. Time to shine a spotlight on sustainable businesses!
The Sustainable Business Spotlight
Keeping ‘Made in the USA’ Alive: Sustainable Fashion Insights from Youer’s CEO
Welcome to another episode of the Sustainable Business Spotlight! I’m excited to be joined by Mallory Ottariano, the founder and CEO of Youer, a sustainable clothing brand that’s been empowering women with eco-conscious fashion since 2012. What began with just a $100 sewing machine has now blossomed into a beloved brand that champions sustainability in every stitch. Known for its women-led team, domestic manufacturing, and commitment to using responsible materials, Youer is raising the bar in the fashion industry. In this episode, Mallory shares the inspiring journey behind Youer, the challenges of being a USA-based manufacturer, and the heart-driven mission that fuels the brand's success.
In this episode you will hear:
- 1:30 – The accidental beginning of Youer and how it all started.
- 4:45 – Navigating business challenges and the journey of manufacturing in the USA.
- 13:15 – The impact of new tariffs on local businesses.
- 17:35 – Why Mallory chooses to release new products monthly and the strategy behind it.
- 20:25 – Pricing and marketing strategies that shape consumer behavior.
- 23:57 – Mallory’s top advice for shopping sustainably.
I hope this episode leaves you feeling encouraged and inspired by the incredible work being done at Youer! If you enjoyed the conversation, don't forget to rate, share, and leave your thoughts—we'd love to hear from you. Thanks so much for tuning in!
Mallory's Links:
Your Website: Youer
Youer Instagram: Youer ®️
Amy's Links:
• Website
• Alpine Start Media's Instagram
• LinkedIn
• Jelt's Instagram
